The best increase in traffic to a site happens when there is a good balance between good design and great content. A good web design should take care of all the branding aspects of the product or company to project the brand identity. But it is the combination of good design and great SEO that brings about the best inbound marketing results.
When creating a site, one should remember the way we browse for a product or service. We look for five to ten options. Before we make a purchase, we need to feel comfortable with the product or service mentioned and need to get the maximum information possible. But first, the site has to be listed ahead of the competitors and ranked above the rest to appear preferably on the first page when the key words are searched. It is vital to be in the first pages of searches because otherwise, chances of prospective customers seeing them will be considerably low.
Good SEO content is a balance between good content and overdoing the keywords. Imperfectly done SEO will lead to the search engine ranking the site as a spammer. This happens when too many keywords are filled in to the content. The importance of content being original and relevant to the topic is very much real. One should also make effort to add good visuals or videos that are relevant to the topic being discussed. This will help the crawl algorithms of the search engines to easily pick the site and rank it.
A good SEO should have cross links to within the site and to pages outside the site. The site should also present fresh content at regular intervals. It should present content that is relevant to the visitor – presenting the product or service they are looking for in a structured and well presented way. It should answer their possible queries and doubts. A good Content Strategy has to be developed in order to integrate with search engine optimization smoothly. If you have any doubts on how to create a great website for your product, business or service using WordPress, please feel free to talk to me, Denny Jacob. I would love to help you create a great site that has great SEO elements that help your site gain the best search engine rankings.