The algorithms of Google factors in website’s presence, making having a responsive site a major factor in improving a site’s ratings. Thus it is absolutely vital for your website to have a responsive design and to be easily accessible on a smartphone. Not only are there nearly 3 billion mobile phones and devices across the world, most Indians browse the internet through their mobile phones. So to put it simply, if your site does not have responsive design, making it suitable for viewing on mobile devices, its ratings in search engines will automatically decline. So it becomes extremely important for companies to have their presence through mobile phones. It is the only way to reach a wider audience and sell their products.
The challange of a responsive design is to maintain and have a similar appearance of the website in different devices including different browsers, OS, devices of various sizes and types. The factors that come into play are click becomes touch, pixel resolutions vary, markup needs to be optimized and many others. Other challenges include the fact that the text should be readable without having to zoom. Also there must be spaces around the buttons for tapping it. The scrolling should be entirely vertial too.
The responsive design has to keep in mind the way users behave and how they browse a content. This grows out of the kind of device that the person is using and its screen size. Browsing a site on a hand-held device is easier and can be done from anywhere. This gives an immediacy to the task of searching and finding as well as the response is more immediate, leading to sales. Today it has come to such that more people feel comfortable with bowsing with a hand-held device.
The best part of a responsive website is the seamless viewing that it provides of the websites that one is browsing. The page is automaticalled sized and every element in the website is automtically proportioned to the size of the page seen within the device. Some of the images and videos are resized relaively to keep it within the limitations and make viewing seamless. The coloumns get spread out one below the other, without loosing any element in the page.
Some of the factors that have to be kept in mind are the navigation using touch. This switchover from mouse clicks to touch is a task that has to be done carefully. Another aspect is keep ing in mind the speed at which an image or a video or even an advertisement gets downloaded on to the page. Unnecessary graphics are avoided to speed up the display of the site on smartphones.
Every business that has some sort of e-commerce, should immediately go in for a responsive site redesign. This will help in keeping the business ahead of the competition and be more successful online. If you have any doubts or requirement, please feel free to contact Denny Jacob, a leading WordPress Designer in Kochi.